Ms. Aindrita Ray Inaugurated ITS 63rd UNLIMITED, THE FAMILY FASHION STORE at Bangalore-

UNLIMITED, THE FAMILY FASHION STORE, which is the value-fashion retail initiative of Arvind Lifestyle Brands Limited announces the launch of its 63rdstore in India atVAISHNAVI SAPPHIRE MALL, Bengaluru.The store offers fashion forward and on trend garments and accessories for men, women and kids across a sprawling 8000 square feet of shopping space.

UNLIMITED, truly is a one-stop retail store for clothing and accessories. It offers a choice from over 45,000 garments across departments, in a plethora of the latest fashion for the entire family. Shopping at UNLIMITED is designed to give a feeling of boundless happiness, well-structured departments for the sheer variety, family friendly ambience and well trained staff.

The store was officially launched by children from a neighbourhood orphanage. This small act by the brand is UNLIMITED’s gesture to live up to its image as a neighbourhood fashion destinationand be a part of the city’ssocial fabric.

The store was inaugurated by renowned south Indian actress Ms. Aindrita Ray in the presence of Mr. J Suresh, MD & CEO of Arvind Lifestyle Brands Ltd.Speaking at the inauguration, Mr J Suresh said “We at UNLIMITED are striving to become a fashion destination for the entire family, where there is no compromise between product quality and the latest fashion at the best value for we are backed by the fibre to fabric prowess of the Arvind Group. This is our 11th store in Bangalore, we have rapid expansion plans for UNLIMITED across India and we intend to open 35 more stores this fiscal’.

Unlimited currently retails popular family brands like Ruggers, Excalibur, IZOD, Colt, SUGR, Cherokee in western wear and youth wear; Elle, Karigari, Anahi and Bronz in women’s wear and Cherokee Kids in kids wear. Apart from these brands, the customer also gets to choose from a selection of well-known premium partner brands – making for quite literally unlimited choice.

The collection can also be shopped at Arvind’s own and India’s true omnichannel shopping platform – (

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